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New Job Opportunity at TUI Blue Bahari Zanzibar – Senior Sales Manager

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Senior Sales Manager – TUI Blue Zanzibar
Zanzibar, TZ
Functional Area: Marketing & Communications
Type of contract: Permanent
Working time: 48
Job ID: 97442
TUI Blue Bahari Zanzibar
is an award-winning hotel situated in the northeast coast of Zanzibar,
in Kiwengwa, amidst lush tropical gardens and the warm waters of the
Indian ocean. The hotel exudes an elegant sense of history and
tradition, nestled between tropical gardens and serene ocean creates a
lovely setting for a relaxing holiday.

are recruiting an experienced sales person who will perform as an
Assistant Director of Sales and be responsible for managing the hotel’s
account portfolio, developing strategies and account plans to meet and
exceed targets. This position will be responsible for gathering local
market and competition data and distributing this across the

Based at the hotel property, this person will be
the key contact to the wider commercial function and be the liaison
between commercial and the hotel operations team.


Responsibilities will include:

  • Drive
    Total Revenue (Room, F&B, Ancillary) and sell to both existing and
    potential accounts to meet and exceed the goals as set in the annual
    budget. In addition, be responsible for managing groups and meetings and
    events requests.
  • Implement the hotel’s short to mid- and
    long-term strategy in conjunction with the Cluster Director of Sales,
    Revenue/Commercial team, Hotel General Manager and other stakeholders.
  • Lead
    and manage the reservation team by establishing a strong “Drive for
    Results‟ culture, communicating a set of goals and targets and providing
    frequent feedback where necessary to manage performance to its optimum.
  • Develop clear account plans to drive growth while maintain
    relationships with partners through organised meetings, entertainment,
    fam trips, site inspections, trade shows, sales trip visits, virtual
    meetings, training presentations etc…
  • Embed the Sales Standards
    and Operating Policies using the CRM to capture all relevant client
    data, prepare weekly monthly reports to monitor business and identify
    gaps and opportunities to grow revenues. 
  • Attend meetings as required.

Financial Returns Exceed revenue targets by:

  • Focussing on the right accounts, managing and growing the business from a mix of existing and new accounts
  • Setting strategies and accounts plans for the top 20-30 accounts
  • Finalising
    annual calendar incorporating tactical promotions, joint marketing
    campaigns with partners, updating as and when required.
  • Issuing
    and finalising contracts ensuring all relevant terms and conditions are
    incorporated into the agreement including brochure contribution, credit
    terms and conditions, tactical promotions, joint marketing spend etc.
  • Gathering actionable data from partners to ensure consistent and continual optimization of the campaigns.
  • Responding to groups and meetings and events requests within 24 hours.
  • Developing innovative and bespoke meetings and events offerings with operations team to differentiate hotel from competition.
  • Tracking all offers, monitoring conversion and reviewing lost business to adapt strategies where needed.
  • Gathering market intelligence sharing with key stakeholders on monthly basis.
  • Tracking
    account performance issuing tactical promotions as and when required in
    line with the booking windows for each key feeder market.
  • Maintaining
    healthy relationships with existing accounts and develop and strengthen
    relations with new accounts through increased engagement and
    interaction including: Sales trips, Fam Trips, Educationals, Virtual
    Meetings, Industry Exhibitions
  • Providing input, advice and
    contribute towards the annual budgeting process including pricing and
    rate structure recommendations,
  • Establishing solid
    understanding of numbers to evaluate revenue performance, understand
    profit contribution to GOP and monitor sales department’s impact on
    hotel profitability.
  • Sharing ideas to drive additional revenue
    and consider innovative opportunities of product distribution: online
    systems, websites, networks, partnerships etc.
  • Regularly evaluating business potential and opportunities in new geographical markets and across new market segments.
  • Developing travel schedule and budget to geographic target markets.


Beat the competition

  • Regularly visit the competition to remain updated and informed.
  • Track and monitor competitor performance.
  • Gather Market intelligence and share with key stakeholders.
  • Monitor travel trends locally and internationally to understand shifts in business and adapt sales strategies when relevant.
  • Share partner feedback with operations team.

Standard Operating Policies

  • Follow all standard operating policies as per brand and hotel requirements.
  • Manage and monitor shared drives ensuring all commercial leaders are updating and adding their content.
  • Update relevant systems and reports to reflect daily sales activities.

Read Also:


  • Minimum of 3 years demonstrable experience in leading sales and driving sales performance within hospitality industry
  • Experience working with leisure and wholesale partners is a must
  • Demonstrated success in growing or increasing sales in a competitive market
  • A culturally intelligent manager with international capability operating at a similar level
  • Marketing
    acumen, developing excursion products or additional revenue streams and
    destination related ancillaries, with a track record of delivering on
    wide-spread targets
  • Results driven, sales-minded individual,
    able to forecast based on realistic opportunity assessments and
    effectively manage deviations
  • Analytical and strong Microsoft Excel skills, able to produce, read and understand sales data to set actions and follow-up
  • High
    level networking capability to build strong professional relationship
    to key stakeholders that will positively impact on strategic and
    tactical business development
  • Demonstrated experience and commitment to deliver outstanding customer experience and quality improvements
  • Experience in Hotel and Hospitality industry is an advantage
  • Excellent sales and negotiation skills
  • Excellent Business English both oral and written
  • Familiar with East Africa MICE Market including Safari business

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  • Competitive salary and benefits
  • Working
    in the leading global tourism group: We stand for intercultural
    cooperation and offer the opportunity to work in international projects
    and teams.
  • Development and career opportunities: We promote the
    potential of our employees with a wide range of (digital) training
    opportunities and international career opportunities in more than 50
    countries worldwide
  • You will be involved in a range of different tasks and experiences whilst enjoying a friendly and welcoming team.
  • As
    part of the TUI BLUE team, you will have the benefit of working in a
    fabulous location, secure employment abroad (including insurances), full
    board on meal and accommodation and a complementary laundry service for
    your work clothing.
  • You will get plenty of opportunities to
    contribute your ideas and know-how so we can keep delivering the highest
    standards of individuality and quality to guests and colleagues



love to see your uniqueness shine through and inspire the future of
travel.​ If you would like to read more about what Diversity &
Inclusion means to us simply visit Our DNA
We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

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