Brand Manager – Innovation at Serengeti Breweries Limited (SBL)

Serengeti Breweries Ltd (SBL)

Jobs in Tanzania 2024: New Job Vacancies at Serengeti Breweries Limited (SBL) 2024

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Serengeti Breweries Limited (SBL) Jobs 2024

Brand Manager – Innovation
Brand Manager – Innovation at Serengeti Breweries Ltd (SBL) April 2024
locations Dar es Salaam, Tanzania
time type Full time
job requisition id JR1095471

Job Description :
About us
From
Arthur Guinness to Johnnie Walker, our business was founded on people
of great character, and in 250 years, nothing’s changed. We’re the
world’s leading premium alcohol company. Our brands are industry icons.
And our success is thanks to the strength of our people, in every role.
It’s why we trust them with our legacy. And it’s why we reward them with
the career-defining opportunities that they deserve. Our ambition is to
create the best performing, most trusted and respected Consumer
Products Company in the world. To achieve these, we need the world’s
very best people. Feel inspired? Then this may be the opportunity for
you.

SBL was incorporated in 1988 as Associated Breweries Limited
and changed its name to Serengeti Breweries Limited in 2002 and
commenced commercial operations in 1996 with one brewery in Dar es
Salaam. The company was acquired by EABL in October 2010 and has three
breweries located in Dar es Salaam, Mwanza and Moshi.

SBL
flagship brand is Serengeti Premium Lager. Other brand portfolios
include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is
also the distributor of several global Diageo international renowned
spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish
Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Scope of the role
To
deliver breakthrough business performance on the brand category while
building the equity and future value of the category. To develop a brand
strategy that supports delivery of the marketing strategy and that
ensures that the brand is firmly established among the most aspirational
category in Tanzania.

Purpose of the role
This is an
extraordinary opportunity to work in innovations and shape the future of
SBL, one of the leading organizations in Tanzania. You will embrace
this challenge & demonstrate a burning passion for creative,
innovative thinking balanced with a black-belt in launch execution. A
key part of this role is to ensure the use of creative excellence,
disciplined project leadership and management in crafting new
opportunities and brands from multiple start points.

Leadership Responsibilities and Decision-Making Rights
The
role will require the incumbent to develop broad cross functional
working relationships across commercial, business support and supply
community interfaces. Furthermore, this role will need to develop strong
relationships with the Global Brand Team and Regional team. The role
also requires strong team leadership to deliver brilliant execution
through agency partners for both above-the-line and below-the-line work
to deliver the innovations in an accessible way that meets consumer
needs and is profitable to the business.

Top Accountabilities
1.
Product Innovation: Through a natural instinct of what consumers want,
lead the development of Concepts, Design & Communications for both
new brand launches as well as brand extensions on existing brands.
Complete this through the GATE process, influencing & inspiring the
organisation behind your vision.

2. Brand Strategy: Development
of the brand strategy in alignment with the marketing strategy as well
as the annual Pricing Strategy. Develop and implement insight-based
activities, strong creative campaigns and communication channel
strategies for the brand ensuring optimal investment of A&P
resources to deliver business results for the brand.

2. Project
management: Leading the development of multi-innovation projects at
once, you will be an expert in project management & mastering a
range of project management tools will deliver all projects on time
& within budget.

3. World-Class Execution Launches: Working
in partnership with the Supply brand change managers and
Commercialization Managers to develop and commercialize the product
innovation. Will require clear setting the execution standards and goals
for launches, delivering & executing full consumer & commercial
launches flawlessly, to time & to budget. This will include new
brand launches as well as rolling out proven innovations from other
markets.

4. Influencing & Inspiring; It is critical that you
can effectively influence & inspire the cross-functional project
team to deliver the Ambition. This means genuine relationships, tough
conversations when needed & above all to be a Master of inspiring
the business to the opportunity the innovation has for the business in
the future.

5. Performance management: Through a strong
understating of the business and understanding the relative commercial
levers required to deliver the performance ambitions you will
consistently measure and intervene to make sure all projects deliver to
target. Timely escalations and course correction based on judgement from
the performance tracking.

Key Relationships:

• Marketing
  team, Technical and brand change team, Finance team, Consumer research
  team, Sales and commercial team, Procurement team, Corporate Affairs
  team, Supply chain team, Quality and Brand assurance team, 3rd party
  agencies.

Qualifications and experience required.

• You
  have Bachelor’s degree with 5+ years of consumer marketing, innovation
  or commercial experience & have a proven track record of amazing
  results.
• You will demonstrate meticulous project management,
  strong marketing judgement & commercial grounding to ensure delivery
  of plans.
• You will have strong entrepreneurial flair to both
  identify new opportunities & navigate your project challenges
  through the complex business landscape.
• A great communicator,
  you build strong interpersonal networks within the business & have
  the ability to manage stakeholders in a clear concise manner.
• You
  are comfortable managing complexity with a demonstrated track record of
  managing an agenda of multiple priorities & stakeholders, juggling
  multiple projects & complex project timeline.
• You
  demonstrate drive, delivery & determination. Resilience is key! The
  ideal candidate be result oriented with a track record of consistently
  delivering strong performance.
• Line management & leadership. Leading, inspiring & coaching cross functional team members and 3rd party agencies.

Qualifications:

• Educated
  to Graduate level in a related field. CIM qualification is an added
  advantage. Brand management knowledge. Proficient computer ski.
  Strategic thinking and analytical skills.

Worker Type :Regular
Primary Location: Dar es Salaam
Additional Locations :
Job Posting Start Date : 2024-04-09
Go to our Homepage To Get Relevant Information.
Application deadline: 19h April 2024.