Marketing & Communications Manager at Girl Effect Tanzania

Marketing & Communications Manager at Girl Effect
Tanzania
Who we are
Girl
Effect is an international non-profit that builds media that girls
want, trust and need. From chatbots to chat shows and TV dramas to tech,
our content helps adolescent girls in Africa and Asia make choices and
changes in their lives.

We create safe spaces for girls, sharing
facts and answering questions about health, nutrition, education, and
relationships, empowering girls with the skills to negotiate and
redefine what they are told is possible “for a girl”.

Our reach
is 50 million and counting. And we’re using technology to reach girls at
scale so every girl can choose to be in control of her body, her
health, her learning and her livelihood.

Because when a girl
unlocks her power to make different choices that change her life, it
inspires others to do so too. She starts a ripple effect that impacts
her family, community, and country.

That’s the Girl Effect.
Background
Girl Effect uses a branded media approach towards delivering behavioural change messaging.
We
reach girls across the world, where they are -online and offline, to
support them at the critical moments in life when choices around their
health, education and economic future need to be made.

We use
our expertise in behaviour change science to motivate and equip girls
with information and support to help them see a different future for
themselves, act on those choices, and drive greater demand for the
opportunities and services available to them.

Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna
in Ethiopia – are some of our youth brands. They exist across multiple
channels – digital (Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV,
radio, print and offline. Together, these brands reach millions of
young people across Africa and South Asia.

The Brand
Tujibebe
is a brand that provides adolescent and young Tanzanian women with the
information and the inspiration they need to make choices about their
health, learning and livelihood- from setting up a small business and
saving for the future, to navigating parenthood and visiting a health
centre.

Meaning “let’s lift ourselves up, together” in Swahili,
Tujibebe brings young people together to overcome life’s challenges and
realise their ambitions. Tujibebe’s content is accessible online whether
girls own or borrow a mobile phone – connecting with girls via a radio
drama, radio chat show, interactive audio stories, and digital channels.

Our Interactive Voice Response (IVR) line features
inspirational stories and advice from female entrepreneurs, top tips and
quizzes – girls can call for free using Tanzania’s most extensive
network provider, Vodacom.

Tujibebe currently reaches 4.3M
people through its radio drama, has 820,000 IVR users, 800,000 web
product users and 96,000 girls connected to its social media platforms.
We started with a target of 400,000 girls and have reached between 1.7M
to 2.3M girls so far.

The Scope
It is an exciting
time to be a part of Tujibebe. We are in the process of revamping the
brand as we seek to create a household brand that reaches a core
audience of adolescent Tanzanian girls and young women (15 – 29 years
old), and coupled with funding, we have launched key programmes in key
regions in Tanzania addressing barriers and enabling positive behaviours
across SRH, routine and HPV immunization uptake, economic empowerment
and Early Childhood Development for young parents.

The Marketing
Manager will play a pivotal role in raising the profile of the Tujibebe
brand among our audience. Working with the digital and production
manager and content manager they will ensure audiences know, love and
trust our brand to help them to design a future.

Responsibilities
Raise Tujibebe’s Profile

• Develop and lead the marketing strategy for the Tujibebe brand
• Lead brand campaigns to elevate Tujibebe’s profile among target audiences and stakeholders
• Design and roll out media and performance reports, ensuring campaign stories are easily shareable and well-documented
• Identify new promotional opportunities for the brand to engage with our audience

Develop & Implement Communication Strategies

• Develop
  communication strategies for both analogue and digital channels,
  ensuring they resonate with girls and stand out in the market
• Create communication and marketing strategies for new products, launches, events, and promotions
• Collaborate with the evidence and insights teams to inform content creation and briefs
• Work with in-house creatives to deliver regular promotional activities
• Lead online initiatives across Facebook, Instagram, and the website to drive consistent traffic and top-of-funnel growth
• Collaborate in an Agile process to enhance calls-to-action, messaging, and design elements
• Collaborate
  with the global communications team and in country program team to
  gather success stories, human interest stories and documentaries on
  program achievement.
• Create informative and interesting press releases, press kits, newsletters, and related marketing materials

Optimize Marketing Performance

• Analyze incoming marketing data and continually optimize marketing performance for Tujibebe
• Provide insights and support to the data team for metric identification, data ingestion, and report generation
• Offer recommendations to improve Tujibebe services and products based on marketing insights

Input into Brand & Product Strategy

• Provide input into the product strategy to test effective marketing strategies for audience growth
• Stay updated on local marketing trends to run effective marketing campaigns
• Benchmark the brand’s perception among the target audience in collaboration with the Evidence and Insights team

Event Management & Coordination

• Ensure smooth management of events Tujibebe is invited to or hosting, with support from vendors
• Organize and attend promotional events such as press conferences, open days, exhibitions, tours, and visits

Management

• Manage marketing progress, budgets, and timescales, keeping the Creative Director informed
• Lead a team of consultants to create compelling brand campaigns
• Respond to communication and marketing related issues in a timely manner across existing programs

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Who you are
Skills and expertise

• Minimum
  5 years experience of relevant, hands on, marketing with accounts that
  have had national or multi-regional scale and complex audience sets
• Must have managed a team – even a small scale team
• Degree
  in marketing, media management, public relations, Journalism,
  communications is a plus, but not essential – hands on experience will
  be given higher weightage
• Strong understanding of marketing and public and media relations is essential
• Very comfortable with numbers, digital data sets like spreadsheets, dashboards
• Strong communication, writing, coordination and organizational skills
• High attention to detail and ability to work under pressure and tight deadlines
• Ability to remain flexible and find solutions to challenges
• Positive, energetic, can-do attitude
• Commitment to realizing the potential of girls and to the vision and values of Girl Effect
• Strong language skills in speaking, writing, presenting and reading in Kiswahili and English

Attitudes we are looking for

• Comfortable with complex organizational structures and multiple stakeholders
• Comfortable with shared decision-making
• A ‘do-er thinker’
• Enthusiastic
  about talking to and interacting with people across cultures and
  geographies – this role will require extensive conversations,
  presentations, documentation and fire-fighting
• Highly empathetic and context-sensitive – able to balance conflicting needs and priorities decisively
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society
• You’re accustomed to a fast pace team dynamic with sharp ability to prioritize and follow-through
• You bring positivity and excitement to making an impact and producing high quality work
• You represent work with professionalism, while offering high quality information and follow-through along the way

What else you should know
As
we continue to scale and grow – we are hugely ambitious for our future
and we are looking for people who are driven to change the world for
girls.

Our teams are a diverse mix across sectors (non-profit
and commercial) and specialisms (from Brand and Creative through to
Gender and Insight). You’ll learn and grow in an environment that will
challenge you to think and work with a fresh perspective. In turn, you
can expect to work somewhere where you will be stretched and developed
in your role, a place where you can build your career and work with
talented, engaged people committed to our cause.

Girl Effect is
committed to equal employment opportunity regardless of race, color,
ancestry, religion, sex, national origin, sexual orientation, age,
marital status, disability, gender, gender identity or expression. We
are proud to be an equal opportunity workplace.

We are committed
to building an organization that is increasingly representative of the
communities that we serve. To this end, due regard will be paid to
recruiting candidates with diverse professional, academic and cultural
backgrounds.
This role is being recruited on a 12 month contract basis
Closing date for applications: 30th April 2024