Premium Trade Manager at Serengeti Breweries Ltd (SBL)

Serengeti Breweries Ltd (SBL)

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Serengeti Breweries Limited (SBL) Jobs 2024

Premium Trade Manager

Premium Trade Manager at Serengeti Breweries Ltd (SBL) November 2024

locations Dar es Salaam, Tanzania
Job Type: Full-time
job requisition id JR1106002

Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business
was founded on people of great character, and in 250 years, nothing has
changed. We’re the world’s leading premium alcohol company. Our brands
are industry icons. And our success is thanks to the strength of our
people, in every role. It’s why we trust them with our legacy and reward
them with the career-defining opportunities that they deserve. Our
ambition is to build the best performing, most trusted and respected
Consumer Products Company in the world. To achieve these, we need the
world’s very best people. Feel encouraged? Then this may be the
opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and
changed its name to Serengeti Breweries Limited in 2002 and commenced
commercial operations in 1996 with one brewery in Dar es Salaam. The
company was acquired by EABL in October 2010 and has three breweries
located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is
Serengeti Premium Lager. Other brand portfolios include Guinness and
Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of
several global Diageo international renowned spirit brands such as
Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7
Whiskey® and Gilbeys Gin®.

Purpose of role
The Premium
Trade Manager role is responsible for building and managing the overall
(generally head-office) relationship with multi-outlet Reserve accounts
and the most significant and generally most sophisticated customers.

They
manage Travel Retail, Hotels, Clubs & Style bars, and Specialists,
as well as the development and execution of Key Accounts’ plans to
achieve mutually defined objectives.
This role will execute
impeccable Joint Business Plans needed to shift perceptions from a
commodity to a value-add and partner relationship and manage Reserve
chains with commercial relationships & accelerate Ecommerce agenda.

Key accountabilities

• Brilliant
  execution: Embedding the Everyday Minimum Execution Standards as the
  way of working. Ensure complaints from key accounts receive timely
  resolution.
• Partnership with key accounts: Develop and maintain
  great relationships and business partnerships with key accounts. Define
  and deliver medium and long-term Key Accounts business plans and the
  strategy (JUCP) for their implementation around a total alcohol,
  one-portfolio approach. Define customer trading terms (e.g. bonus,
  credit, discounts) in commercial planning, following guidelines from
  Finance Decision Support. Identify business opportunities, emerging
  trade trends and insights, and develop innovative ideas in strategic
  accounts.
• Execute Diageo Share performance in own accounts and
  deliver Budgeted volumes by account. Maintain commercial partnerships
  with large retailers and distributors to accelerate Ecommerce agenda
• Delivery
  of sales objectives: Ensure that key accounts achieve objectives in
  terms of availability, visibility, volume, margin, quality (e.g., RQI),
  and customer price of products.
• Compliance: Ensure that Key
  Account team members are well-trained and aligned with the Diageo
  Marketing Code, COBC and all corporate compliance guidelines.
• Reporting
  & Analysis: Consolidate insights and data gathered by the Key
  Account team to ensure that the management and relevant stakeholders are
  always fully informed. Contribute to shopper and category insight,
  resulting in powerful and breakthrough category strategies.

Qualifications, Experience, and Leadership
Required certifications

• Bachelor’s degree in relevant field
• Certifications

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Required experience

• 6
  years track record in sales (experience at a manager level would be an
  added advantage), with specific experience in account management, field
  sales or trade marketing.
• Basic P&L literacy and previous
  experience with financial data (targeted trade investment, margins
  optimisation, customer profitability…)
• Strong influencing
  skills, able to set a vision and inspire clients. Authentic in all
  interactions and able to build true partnerships with customers and
  internally with other functions.
• Valid driving licence and driving experience

Key Skills and Competencies

• Previous
  experience of managing/leading teams, either directly or indirectly,
  would be an added advantage. Previous experience in a direct customer
  facing role and customer development is valuable.
• A passion for
  luxury and Reserve with an understanding of competitors, distributors
  and key customers: their businesses and particularly their
  shoppers/consumers in the Reserve universe
• Knowledge and ability
  to coach others in both the Diageo Way of Selling (DWS) and Diageo Way
  of Brand Building (DWBB) capabilities and tools.
• Experience of change management and complex stakeholder management
• Cross functional and multi-cultural working experience

Celebrating
our inclusive and diverse culture is core to Diageo’s purpose of
“celebrating life every day everywhere”. This purpose is, in itself,
inclusive in nature, as it values everybody irrespective of background,
disability, religion or ethnicity.

Our ambition is to create the
best performing, most trusted and respected Consumer Products Company in
the world. To achieve these, we need the world’s very best people.
We’re
looking for people with creativity, boldness and a sense of purpose to
take Diageo and our timeless, pioneering brands to the next level.

Feel inspired?
Then this may be the opportunity for you.
Worker Type: Regular
Primary Location: Dar es Salaam
Additional Locations :
Job Posting Start Date : 2024-11-11
Go to our Homepage To Get Relevant Information.
Application deadline:  November 22nd, 2024.
This is Full-time Job, To submit your application, please follow the link provided below.