Usage and Retention Manager; Digital Sales at NMB Bank Plc

NMB Bank Plc

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NMB Bank Plc Jobs 2024

Usage and Retention Manager; Digital Sales (1 Position(s))
Job Location : Head Office, Hq
Job Purpose:
Create NMB Digital customer base management strategy for NMB bank and
delivery thereof through various customer value management activities
and initiatives.

Main Responsibilities:

• Analyse customer data for insights to implement and execute a customer
  value management strategy to maximise customer lifetime value and the
  contribution of the customer base to overall services revenue.
• Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
• Support
  the implementation of all CVM campaigns e.g. upsell NMB customers to
  transact more, cross-sell NMB into the other services, inactivity and
  churn management campaigns, real time contextual trigger campaigns.
• Customer insight analysis
• End to end campaign management in terms of operations & execution
• Creation & execution of campaigns within the agreed timelines
• Collaborate
  with product owners and other stakeholders for gathering requirements
  and translating them into campaigns after doing a feasibility check and
  preparation of business requirement specification (BRS)
• Campaign
  configuration, User Acceptance Testing (UAT), business rules
  validation, prioritization, launch and post launch monitoring
• Collaborate
  closely with internal and external(vendors), support teams to ensure
  campaigns are running as expected as well as facilitating fixing any
  technical issues affecting ongoing campaigns within agreed SLAs
• Support the availability of data for reporting of CVM campaigns and initiatives performance
• Create/maintain all campaign related documentation (Briefs, Change logs, Business Cases, UAT documents, BRS)
• Maintain processes, templates, and other documents that support best practices
• Regular
  review of campaign platform, capabilities, integrations, and channels
  with technical/business steams to give recommendation on future
  enhancements and improvements to support business needs
• Implement
  and manage a holistic blueprint for campaign management &
  fulfilment by scoping out the datamart layer all the way to the
  fulfilment layer.
• Integrate output through campaign management,
  charging and fulfilment platforms, by translating CVM objectives to IT /
  Technical teams.

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Knowledge and Skills:

• In-depth knowledge of bank alternative channels business, understanding
  of banked and unbanked customer base, market segments, pricing,
  products & services,
• Knowledge of government policies relating to banking, BOT regulations, -bank policies & procedures.
• Data Analytics
• SAP BI, Python, R, SQL.
• A proven self-starter with ability to work under high pressure environment.
• A results driven team player with a willingness and ability to work in a dynamic working environment.
• Problem-solving; Project management; Data analysis skills.
• Strong communication, presentations, and negotiation skills.

Qualifications and Experience:

• Bachelor’s Degree in Computer Science/Computer Engineering/Statistics/Economics/Finance/IT
• MBA or any Master’s degree in Business related field is an added advantage.
• 4 years working experience in similar environment
• Telecom Usage &Retention experience is Mandatory
• Data Analytics Knowledge (Languages)

– SQL language
– SAP analytics tools (especially SAP Webi)
– Strong knowledge on Microsoft Excel
– Python/R programming language will be of an added advantage

Job opening date : 20-May-2024
Job closing date : 03-Jun-2024

NMB
Bank Plc is an Equal Opportunity Employer. We are committed to creating
a diverse environment and achieving a gender balanced workforce.
Female candidates and people living with disabilities are strongly encouraged to apply for this position.

NMB
Bank Plc does not charge any fee in connection with the application or
recruitment process. Should you receive a solicitation for the payment
of a fee, please disregard it.
Only shortlisted candidates will be contacted
ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED.