Digital Marketing Executive at Mwananchi Communications Ltd April 2025

Digital Marketing Executive at Mwananchi Communications Ltd April 2025

Industry : Print /Digital Media Job Function : Digital Content
Job Experience Level : Mid Level
Minimum Years of Experience : 3
Minimum Academic Qualification : Bachelor

Job Summary
driving search and digital media advertising, data analytics, managing
brand campaigns, and supporting the creative pipeline. Optimize
campaigns at scale

Full Job Description
Develop and execute impactful digital marketing campaigns aligning with MCL’s vision.
Strategically engage and grow the digital audience, ensuring a positive brand presence.
Lead
paid marketing campaigns across all social media platforms as well as
search, to implement a growth campaign that drives additional members
and revenue

Collaborate on a cohesive digital content strategy with content teams.
· Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals.
·
Spearhead revenue growth and creative innovation within your
channel mix through a combination of creative strategy, campaign
optimization and on-site growth tactics.
· Work with internal Tech and content teams to support conversion rate and funnel optimization efforts and testing.
· Analyze results and communicate campaign performance to broader team and senior leadership.
·
Create automated dashboards, run reports, measure performance,
conduct post-analysis of initiatives, and share insights with
stakeholders. Collaborate on strategic PPC advertising campaigns across
platforms like Google Ads and social media.
Oversee SEO and SEM strategies for enhanced online visibility and targeted traffic.
Use analytics tools for insights, guiding continuous improvement in digital campaigns.
Collaborate
on effective email campaigns, designing templates, creating compelling
content, and strategically segmenting lists. Track campaign performance
to nurture leads and enhance customer relationships
Develop smooth customer journey maps, facilitating the transition to digital subscriptions.
Marketing
Automation Efficiency – Employ tools and platforms to automate
repetitive tasks, including email scheduling, social media posting, and
lead nurturing
Cross-Functional Collaboration – Work closely with diverse teams for seamless execution of digital initiatives.
Innovation and Trends – Stay updated on industry trends, bringing innovation to digital marketing strategies.
Reporting and Communication – Provide concise reports on campaign performance, communicating key metrics.
Digital Transition – Contribute to transitioning paper-based readers to digital subscribers through targeted campaigns
Stay current with emerging opportunities in the digital marketing world

Go to our Homepage To Get Relevant Information. This is Full-time Job, To submit your application, please follow the link provided below.