Marketing Executive at Serena Hotels Tanzania

Marketing Executive at Serena Hotels Tanzania March 2025

• Reporting
  to the to the Regional Marketing Director, and GM responsibilities and
  essential job functions include but are not limited to the following:
• Developing B2B and B2C marketing campaigns and promotional strategies based on product features and target markets.
• Networking
  to understand B2B partners insights, create new opportunities, tailor
  new B2B products and facilitate the work of our sales team.
• Coordinating
  with advertising/ creative agencies to ensure that all materials are
  meeting hotel standards per the brand guidelines.
• Managing the
  hotel’s relationship with B2B clients, partners and sharing brand
  communications to the different chambers of commerce or corporate
  societies weekly.
• Monitoring competition and industry trends to identify opportunities for brand growth and partnerships.
• Assist
  the Regional Marketing Director to prepare, print B2B and B2C giveaways
  and press kits during press conferences within the country/ region.
• Activate
  B2C digital and social media Instagram and Facebook and develop the
  content calendar covering the key communication pillars of Rooms, Food
  and Beverage, Spa and Activities.
• Assist the Regional Marketing
  Director in coordinating logistics for B2C, media shoots, advertising,
  digital communications, influencer and partnership management.
• Draft briefs to the creative and advertising agencies and content creators for execution-output to be approved by GM and RMD.
• Execute the quarterly actions of the brand strategy covering MICE, Rooms, F&B, Leisure and Maisha Spa activities.
• Develop the monthly report and KPI analysis of the hotel PR and advertising campaigns and measure impact.
• Report to the GM and Regional Marketing Director, on campaign KPIs, and monthly reporting of executions to review impact.
• Brand
  Management: Be responsible for ensuring that the brand guidelines are
  strictly observed in the design and production of brand, marketing and
  hotel collateral with the hotel logo. Ensure hotel signage, housekeeping
  collateral, restaurant menus, banners, and other key collateral are up
  to date.
• Crisis communication: Ensure that all PR/ Guest
  experience/ Communication on ground are reported to the regional office
  copying the RDM and PR Manager within 24 hours, from whichever channel
  they emanate-a guest review, a social media comment, email complaint,
  reservations, etc.
• Photography/ Videography: Identifying local,
  competent hotel photographers and videographers within your country and
  sharing a shortlist of the portfolio for review and approval by the RDM.
• Oversee
  shoots for website content, social media content and general content
  bank- Product photography, architecture, evergreen social media content.
• Digital:
  Ensure pages like Tripadvisor, Google My Business, pages are up to date
  in conjunction with the Regional Support Office SOPs.
• Record
  evergreen video content for F&B, internal events, in-house using the
  marketing phone- reels, clips, stills (must be good at reels). Develop
  the content calendar.
• Maintain the local media database along with the Regional Support Office of the Marketing

• Share
  monthly press clippings – newspapers, digital PR, TV, Videos and Radio
  interviews with Regional Marketing Director and PR Manager.
• Ensure
  all Marketing SOPs shared by the Regional Marketing Director are
  complied with, by getting approvals for any publications, internal
  communications, external communications, press releases, magazine
  adverts, billboards, radio ads, photography, content creation, marketing
  and brand partnerships before flighting.
• Ensuring regional and
  local marketing efforts/plans/initiatives are budgeted for to
  accommodate all promotion for the whole year. E.g. Festive, Valentines,
  Mother’s Day, Easter, Iftar/ Idd, Diwali and any local key holidays in
  Tanzania and Zanzibar etc.
• Oversee the branding and membership growth of prestige through cross selling, growth of new members.

• Preferably an advertising agency professional with 2-3 years of marketing experience.
• A university degree in Marketing, Journalism or Communications.
• A creative, passionate self-starter with ability to multitask
• Great time and project management skills
• A skillful and confident communicator, written, oral and presentation skills
• Hospitality marketing experience is a plus, but not a dealbreaker.
• Amiable personality and able to form collaborations with cross-functional teams.
• Applicants who have met the required criteria should address their applications and copies of certificates to: