Dar es Salaam, Tanzania
is the world’s leading premium drinks company with an outstanding
collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain
Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every
day, everywhere – has an important role in our company, for our people,
our diversity, our brands, in how we perform and how we create shared
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Serengeti Breweries Limited (SBL) is a fully integrated beverage
business in Diageo Africa (supply and demand for beer and spirits) It is
a subsidiary of East Africa Breweries Limited (EABL), the largest
business unit in Diageo Africa and the largest listed Company on the NSE
in Kenya. SBL operates exclusively in Tanzania and is the second
largest beer company with a market share of around 25%.
incorporated in 1988 as Associated Breweries Limited and changed its
name to Serengeti Breweries Limited in 2002, and commenced commercial
operations in 1996 with one brewery in Dar es Salaam. The company was
acquired by EABL in October 2010 and has three breweries located in Dar
es Salaam, Mwanza and Moshi.
SBL flagship brand is Serengeti Premium Lager. Other brand portfolios
include Tusker Lager, Tusker Lite, Serengeti Lite, Kibo Gold, The Kick,
Uhuru Peak, and Senator. Headquartered in Dar es Salaam, SBL is also the
distributor of several global Diageo international renowned spirit
brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®,
Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
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Purpose of the role
To lead Take home business channels,
Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels,
Clubs and to lead the development and execution of Key Accounts’
Business plans, in order to achieve mutually defined objectives,
profits/NSV and brand growth targets.
Business Plans with Key Accounts/ with critical metrics improving our
RTM value chain and working to drive both volume “Push and “Pull” within
both Supermarkets & Consumers.
- To define and deliver
stretching Off Trade business plans and the strategy for their
implementation around a total alcohol, one portfolio approach
- Identify emerging off trade trends and insights and develop activity plans for Key Accounts.
- Develop JUCPS and activities matching brands with opportunities
- Ensure compliance with safety requirements at the work environment
Qualifications and experience required
- Min 1 year experience
- Must have background in Sales
- Computer literate
- Good command of English
have at least college graduate (Diploma and above) with mathematical
and analytical skills, preferably business administration.
- Excellent in interpersonal communication,
- A self-initiator,
- Able to work with low supervision,
- Have an analytical mind and bold to reach high targets,
- Able to take business related initiatives to produce positive business results.
Worker Type :Regular
Primary Location:Dar es Salaam
Additional Locations :
Job Posting Start Date : 2022-09-07-07:00