4 New Various Jobs at Miracle Experience May 2024

Digital Media Specialist
Digital Media Specialist Job Opportunity at Miracle Experience
Position: Digital Media Specialist
Job Description:
As
a Digital Media Specialist, you’ll play a crucial role in managing,
creating, and optimizing digital content to enhance our online presence
and engage our audience effectively.

Here’s a deeper dive into what your responsibilities will entail:
Content Management:
– Utilize content management systems (CMS) to update website content, ensuring accuracy, relevance, and freshness.
–
Regularly refresh digital platforms such as social media channels with
captivating pictures, videos, and other multimedia content to maintain
audience interest and interaction. Website content management
Managing GMB profiles for all companies (Latest updates, reviews, images, etc)
Viator, tripadvisor, and any other tourism related sites we manage
Uploading free/paid images to shutterstock, unsplash, pexels, freepik, etc.
Social Media Management:

• Strategically boost posts through sponsored content to amplify reach, engagement, and conversion on social media platforms.
• Monitor social media analytics to gauge performance and adjust strategies as needed to achieve campaign objectives.

Digital Advertising:

• Plan,
  execute, and optimize digital advertising campaigns across various
  platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive
  targeted traffic, conversions, and ROI.
• Monitor campaign
  performance metrics, analyze data insights, and adjust strategies
  accordingly to maximize campaign effectiveness and efficiency.
• Collaborate
  with the marketing team to develop ad creatives, messaging, and
  targeting strategies that align with campaign objectives and audience
  segments.
• Stay updated on industry trends, best practices, and
  emerging technologies in digital advertising to implement innovative
  strategies and tactics.
• Conduct A/B testing and experimentation to refine ad performance and optimize conversion rates.

Digital Content Creation:

• Craft
  compelling and informative articles, blog posts, and other written
  content to educate, entertain, and resonate with our target audience.
• Collaborate with cross-functional teams to develop content that aligns with brand voice, messaging, and marketing goals.

Search Engine Optimization (SEO):

• Conduct
  keyword research, analyze website performance metrics, and refine SEO
  strategies to enhance online discoverability and user experience.
• Implement
  SEO best practices to optimize digital content for improved search
  engine visibility, keyword rankings, and organic traffic generation.
• Outreaching
  to relevant websites and collaborating with them to get backlinks. This
  has to be done in an appropriate and authentic manner in order to gain
  quality references.
• Competitor analysis and building a site
  structure that helps us reach the right audience and provide all the
  relevant information to them.

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Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in digital content management, creation, and optimization.
• Strong writing and editing skills with a keen eye for detail and creativity.
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) is advantageous.

BUSH PHOTOGRAPHER – 2 Posts
2 Bush Photographer Job Opportunities at Miracle Experience
Job Location : Serengeti and Tarangire
Requirements:

• Proven experience as a photographer, with a strong portfolio of work.
• Proficiency in digital photography equipment and editing software (e.g., Adobe Lightroom,
• Photoshop).
• Excellent understanding of photography principles, including composition, lighting, and exposure.
• Ability to work independently and collaboratively in remote bush environments.
• Strong communication and interpersonal skills.
• Flexibility to travel to various bush locations for extended periods.

Objectives of this role 

• Work
  on a wide range of projects and media, using various software programs
  to visualize and develop innovative graphic designs that meet business
  goals
• Obtain input from managers to ensure that designs meet
  organizational standards and brand expectations, express ideas
  accurately, and represent the company or client appropriately
• Work
  independently as well as cooperatively with marketing team to meet
  deadlines, stay within budget, and schedule project implementation based
  on workload, which may include five or more simultaneous projects
• Examine existing processes, identify flaws, and create solutions that improve design capabilities
• Update and maintain internal databases for designs, photography, and video

Responsibilities 

• Collaborate,
  brainstorm, and strategize with multiple teams or clients on a wide
  range of materials that may include web pages, presentations,
  programming collateral, signage, internal communications, newsletters,
  and marketing materials
• Translate strategic direction into high-quality design within an established brand identity
• Develop
  concepts by hand or with software, and execute original content by
  determining the ideal usage of color, text, font style, imagery, and
  layout
• Manage the design and uploading process for all project materials, based on best practices for using a content management system
• Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications

Required skills and qualifications

• Exceptional creativity and innovative design skills
• Five or more years of experience (academic and professional) with design software, including Illustrator,
• InDesign, Photoshop, Dreamweaver
• Excellent communication and presentation skills
• Organizational and time-management skills for meeting deadlines in a fast-paced environment
• Desire to continue building skill set with education and training
• Preferred
  skills and qualifications Three or more years of experience in
  professional graphic design, preferably with a creative or marketing
  agency
• Bachelor’s degree (or equivalent) in graphic design, art, or related discipline
• Video editing skills using modern programs like adobe premiere pro or after effects.
• Knowledge of WordPress and content management systems
• Photography experience and proficiency with photo-editing software

MODE OF APPLICATION:
Apply Now: recruitment@miracleexperience.co.tz
Deadline: 15th April, 2024.