Web Editor at Mwananchi Communications Limited (MCL)

Jobs in Tanzania 2023: New Job Opportunities at Mwananchi Communications Limited, 2023

OVERVIEW:

Mwananchi Communications Limited, a subsidiary of Nation Media Group,
and publishers of Mwananchi, The Citizen and Mwanaspoti newspapers and
various online products are looking for motivated and highly experienced
individual to fill the position of Freelance Business Excutives.

Job Summary
his position requires an exceptional bilingual
journalist and digital native who is obsessed with using data &
insights to generate engaging content and build audiences across
multiple platforms. You have a proven track record creating targeted,
interactive web & social media content, managing online communities,
converting casual readers and followers into engaged fans. As an
audience-first digital journalist, you are obsessed with quality,
clarity, accuracy and speed. You are also comfortable with various
content management systems (WordPress, Drupal, CoreMedia), analytics
tools (Chartbeat, Google Analytics) and footprint & impact trackers
(Keyhole, Hootsuite).
Recommended:

Full Job Description

• Use audience data to refine content strategies for news, features and
  special projects for mwananchi.co.tz, YouTube and social media pages,
  focusing on mobile-first delivery.
• Develop monthly content
  calendars (outside events stories) for mwananchi.co.tz, ensuring a
  consistent pipeline of original digital reporting and exclusive web
  stories.
• Upload & distribute articles (text, visuals &
  audio) to mwananchi.co.tz and other MCL sites and social media channels,
  ensuring accurate, timely content delivery for discrete audiences.
• Edit
  headlines and copy for websites, video & social media platforms
  utilizing SEO best-practices (use of metadata, tags, keywords, internal
  linking, optimized media).
• Champion the use of videos and
  interactive photography across MCL websites & social media pages,
  ensuring content is of exceptional, publishable quality.
• Prioritize
  web coverage to focus on readership (engagement) and impact, giving
  prominence to content that demonstrates exceptional newsworthiness and
  clarity.
• Develop and deploy new content formats, including new
  segments for our existing video platforms (YouTube & Instagram),
  interactive stories and visualizations.
• Research, cultivate
  & operationalize new digital distribution platforms for Mwananchi
  content (e.g. TikTok, Discord), working closely with the ME, Online
  & New Content.
• Cultivate and effectively manage
  relationships with various sources and stakeholders to ensure newsmakers
  talk to Mwananchi Digital first.
• Serve as digital liaison and
  champion with MCL’s various news desks & content team, helping them
  learn to deliver news for digital platforms first.
• Any other duties or responsibilities assigned by your head of unit.