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Sales Executive (talent pool) at Serengeti Breweries Limited (SBL)

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AJIRA LEO
Serengeti Breweries Ltd (SBL)

Jobs in Tanzania 2022: New Job Vacancies at Serengeti Breweries Limited (SBL) 2022

Sales Executive (talent pool)
locations
Dar es Salaam, Tanzania
time type Full time
job requisition id JR1074234
Job Description :
PLEASE NOTE, THIS VACANCY IS FOR FUTURE OPPORTUNITIES; NOT FOR IMMEDIATE RECRUITMENT.
DUTY STATION: VARIOUS LOCATIONS
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About us
From
Arthur Guinness to Johnnie Walker, our business was founded on people
of great character, and in 250 years, nothing has changed. We’re the
world’s leading premium alcohol company. Our brands are industry icons.
And our success is thanks to the strength of our people, in every role.
It’s why we trust them with our legacy and reward them with the
career-defining opportunities that they deserve. Our ambition is to
build the best performing, most trusted and respected Consumer Products
Company in the world. To achieve these, we need the world’s very best
people. Feel encouraged? Then this may be the opportunity for you.

Serengeti
Breweries Limited (SBL) is a fully integrated beverage business in
Diageo Africa (supply and demand for beer and spirits).
SBL flagship
brand is Serengeti Premium Lager. Other brands in the portfolio include
Serengeti Lite, Guinness, Pilsner and SIB. Headquartered in Dar es
Salaam, SBL is also the distributor of several global Diageo
international world-class spirits brands such as Johnnie Walker,
Smirnoff, Gordon’s, Bailey’s and Captain Morgan.
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Scope of the role
Primary accountability is to deliver business year NSV and Volume outlined by Line Manager. (NSV 2.5-3 BLN TZS).
They will manage a district – distributors, stockists and execution in outlets

Purpose of Role
The
Sales Executive will manage an assigned geographical area which may
include towns/villages and several distributor territories in terms of
achieving the primary and secondary sales targets/ distribution and
other Key Performance Indicators. Lead and empower Area Distributors,
VSM’s and their staff in their assigned area to achieve the planned
volume, market share, NSV and NR targets

Leadership Responsibilities and Decision Making Rights
Work
with the commercial teams to ensure their dedication and engagement in
the plans, in order to deliver flawless execution. Close working
relationship with SBL marketing, supply and finance.

Top 3-5 Accountabilities
Mentor & Accompaniment of VSM’s – SE are responsible for mentoring as part of Diageo’s toolkit.
Area
Distributor Primary and Secondary Sales Performance Management SE is
responsible for Secondary sales management through stockiest and retail.
They will be working with Distributor manager to drive primary sales
plan that was agreed with Distributor. Responsible for management and
execution in Top 10-15 outlets including stockiest. They order and
passes them to VSM or distributor and ensures delivery. Adhere to own
journey plan of stockiest, top outlets.

From time to time SE will
be representing Distribution Manager to connect with Distributor. On
secondary sales, SE have two fronts; presenting with Distributor on
secondary sales initiatives, training and driving of VSMs on sales Force
effectiveness targets. Secondary sales initiatives includes but not
limited to agreeing secondary sales initiatives with Customer Marketing
and managing those secondary sales initiatives. Some of the secondary
sales initiatives include 3-wheeler project, stockiest incentive etc.

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New
Distribution point Appointment – Identification of potential areas for
new distributors and stockiest. This is to facilitate effective and
efficient stock movement to achieve primary and secondary sales target
for their area. It also includes understanding and owning KYC process
for recruitment of new business partners.

Account Development:
they will be responsible for joint activities that are done between Top
outlets and SBL to increase sale and market share. These may include;

  • Outlet
    execution for certain sales drivers to pull consumer towards certain
    brands/category i.e., Outlet visibility, price initiatives, consumer
    offers/promotions etc.
  • Innovation drive to push for innovation brand
  • Price compliance and availability
  • POS and visibility; cooler execution
  • Listing of new sku’s and new brands
  • Drive sales and advise distributor of empties, OOS etc.
  • Collect competitive intelligence
  • Execute nationally coordinated activations in outlet

Distributor
Health and Profitability – They are responsible for growing their
distributor by being a logistic provider to a strategic partner with
SBL. Measures shall be distributor operation are improving in quality
in terms of ordering, receiving and distribution of stock, efficient in
secondary distribution in terms of trucks, routes and staff capability,
and automation of distributor operations. He will be working with
Distributor Manager to make sure the distributor remain profitable
throughout. He will also make sure SBL operates in an efficient way with
distributor on making sure our investments with distributor have a
healthy return on investment. They will be responsible on highlighting
red flags whenever distributor operations and performance are
jeopardizing SBL objectives.

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Qualifications and experience required
Qualifications

  • Must
    have at least college graduate (Diploma and above) with mathematical
    and analytical skills, preferably business administration.

PERSONAL ATTRIBUTES:

  • Must
    be excellent in interpersonal communication, self-initiator, must be
    able to work with low supervision, must have an analytical mind and
    ambitious to reach high targets, must be able to take business related
    initiatives to produce positive business results. Must always be wearing
    clean and presentable Serengeti Breweries ltd branded clothing,

SKILL SET:

  • Must
    have salesmanship skills, communication skills, presentation skills,
    negotiation skills, basic calculation and mobile device using skills,
    must be able to drive vehicles in an excellent manner

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Worker Type :Fixed Term Contract (Fixed Term)
Primary Location: Dar es Salaam


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