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| ALAF Company Limited |
Trade Marketing Manager at Alaf Limited October, 2022
Reference Number AL2406202201
Description
• Ensure staff adherence to Security, Health, Safety, and Environmental procedures
•
Developing and executing the Trade Marketing Plan in line with sales
and marketing objectives and within the approved Marketing budget.
•
Improving brand presence and campaign execution across trade through
excellent in-store planning, execution, and tracking in alignment with
the annual marketing plan
• Assist in the management of the product
pricing strategy and trade marketing investments to support and deliver
long-term growth • Conceptualizing and executing trade promotions and
rolling out impactful in-store campaigns in collaboration with marketing
and sales teams
• Plan and manage trade visibility programs and
initiatives at trade and ensure relevant messaging on all POS/BTL
communication materials
• Consistent dealer engagement through
training and regular visits to ensure that the brand is visible, and
distributors are engaged on ALAF products.
• Responsible for
competitive tracking and marketplace feedback, competitive reports,
pricing reports, merchandising reports, local market economic factors,
trade changes and trends.
• Provide trade marketing inputs into new products development
• Maintain good customer relationship between ALAF and its distributors
•
Manage the quarterly market surveillance process by ensuring the timely
collection of samples and submission of reports to the Marketing
Manager.
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Requirements
• A degree in Marketing, Business Administration, or related field
• A minimum of 3-5 years experience in trade marketing.
• Prior experience in Trade Marketing.
• Have strong analytical skills and comfortable dealing with numerical data.
•
Capable of thriving in a matrix environment and adept at influencing
and coordinating with different stakeholders. • Strong knowledge of the
consumer industry
• Experience analyzing large amounts of data and trends
• Strong interpersonal and communication skills and the ability to work effectively within a diverse workplace.
• Excellent Communication, Planning, and Organizing skills
• Ability to use independent judgment and to manage and impart confidential information.
•
Advanced analytical, evaluative, and objective critical thinking skills
and the ability to effectively summarize and present information.
• Listening skills as well as the ability to think creatively
