Media for Development for Enhancing Women Access to Finance from LGAS at SNV Tanzania

Job Summary

The project’s focus in the dairy market system is on harmonization and rationalization of dairy regulations, and governance of dairy cooperative societies; and in the sunflower market system is on women access to finance at local government authorities (LGAs), and governance of contract farming
arrangements (CFA).

  • Minimum Qualification: Unspecified
  • Experience Level: Management level
  • Experience Length: 3 years

Job Description

Name of assignment – Media for Development
Terms of reference title – Media for Development for enhancing Women Access to
Finance from – LGAS
Sector – Agriculture Sector
Project Transforming – Agricultural Markets (TAM)
Geographical focus – Mbeya, Songwe, Rukwa and Katavi
Proposed start date – 14th January 2020
Proposed end date – 28th February 2020
Open to –  Individual Consultants

1.0. Introduction
SNV, Netherlands Development Organization is an international, not-for-profit, development organization, working in over 25 developing countries worldwide, including 17 countries in Sub Saharan Africa. SNV focuses on achieving impact in Agriculture, Energy, and Water, Sanitation & Hygiene. By sharing her specialist expertise in Agriculture, Energy, and Water, Sanitation & Hygiene, SNV’s global team of local and international advisors works with local partners to equip communities, businesses and organisations with the tools, knowledge and connections they need to increase their incomes and gain access to basic services – empowering them to break the cycle of poverty and guide their own development.

SNV is implementing many projects within the agriculture sector including Transforming Agricultural Markets (TAM). TAM is the project which started in August 2018 and is funded by UKAID under the Accountability (Act II) programme. The project works in dairy and sunflower market systems. The project’s focus in the dairy market system is on harmonization and rationalization of dairy regulations, and governance of dairy cooperative societies; and in the sunflower market system is on women access to finance at local government authorities (LGAs), and governance of contract farming arrangements (CFA).

The TAM project aims to improve livelihoods and economic opportunity for smallholder farmers (SHFs) and SMEs (Small and Medium Enterprises) by empowering these key players to affect changes in market systems through engaging with government and other private sector actors. The TAM’s Theory of Change evolves at making the existing policies work at the local level by increasing stakeholders understanding of policy issues so that they take collective actions which result into increased responsiveness from the government leading to improved livelihoods of SHFs & SMEs in the dairy and sunflower market systems in terms of increased incomes and jobs creation.
As a result of working in this manner to address agricultural market development systemic issues, the project aims to achieve the following impact and outcomes:
Impact: Improved livelihoods of SHFs & SMEs in the dairy and sunflower market systems.
1) Increased Responsiveness of government to the issues of SHFs and SMEs.
2) Increased collective actions of the stakeholders for the improvement of access to basic services, entitlements and business environment.

To achieve its intended impact and outcomes the project has already identified boundary and strategic partners in these market systems and are engaged in carrying out interventions which intend to address actor-led issues in a responsive and accountable manner; and enhance delivery of basic services and strengthen the business environment. Boundary partners are those actors whom the project interacts directly, build their capacity in order to effect change and engages in mutual learning and strategic partners are organisations selected because of their potential to contribute to the objectives and whom the project works directly with to achieve the objectives, without necessarily wanting to change their behaviours. For this project, the boundary and strategic partners include SHF organisations, women SME groups, LGAs and national government institutions. These partners are involved in addressing issues in 4 key result areas highlighted above.

The project has been running for over a year now since its inception in August 2018, and throughout this time the boundary and strategic partners have been supported to collaborate with each other in order to address governance constraints which limit the delivery of services and conducive business environment in the two market systems. 

2.0 Background to the Assignment
Women SMEs in sunflower oil processing and women in sunflower businesses in general face governance related challenges in accessing women loans from local government authorities’ Women Fund. These governance constraints exist even though the fund is governed by a law and guidelines which mandates the LGAs to issue interest free loan to women groups who follows the procedures and meet the required conditions for the women fund. The governance issues lead to inefficient and ineffective revolving fund policy implementation for most LGAs in the Mbeya, Songwe, Rukwa and Katavi regions. One approach used by TAM project, to address the governance issues and increase women access to finance, is to use media to increase the availability of information on the fund, build the voice of women and advocate for women access to loans from the LGAs in order to expand their sunflower processing and businesses. So far, the project media interventions have demonstrated that, media is effective in building the voice of the women and could lead to behavioural changes resulting into more women, in the project area, accessing loans from LGAs. It has also been realised that use of the Media for Development (M4D) approach which aims for behavioural changes of key actors towards addressing the governance issues in women access to finance is a more effective approach.

The approach is participatory and empowering in nature because it closely involves the primary (women) and secondary (LGAs) target groups to think through the governance constraints, identify barriers and motivators, develop the communication objectives and agree on the effective media format to influence policy implementation. It is against this backdrop that SNV seeks the service of an individual consultant who is knowledgeable and experienced in M4D to support the TAM project and key stakeholders in effective use of media for development approach to increase women access to finance from LGAs in Mbeya, Songwe, Rukwa and Katavi regions where the assignment will be implemented.

3.0 Purposes, Objective and key activities of the Assignment
The purpose of the M4D assignment is to enable the project to use M4D:
i. To identify the problems, their causes and effects, limiting women access to finance from the LGA women fund identified through M4D interventions and
ii. To increase women’s demand for and access to finance from LGAs through increased awareness of the constraints and the positive examples of LGA and women’s engagement and their successes.
The objectives for the M4D assignment are to:
i) Help TAM Project and key stakeholders, in women access to finance from LGA, to develop a media and communication strategy to increase women’s access to finance at LGAs intervention area within the sunflower market system;
ii) Develop episode work-plans, including topics to be covered, journalists/radio stations to be used, who should be involved, when and how the activities will be done (e.g. drama, live
interviews, panel discussions etc.) and
iii) Facilitate the production and broadcasting of the episodes with partner radio stations.
The Key activities of this assignment are to:
a) Facilitate brainstorming by primary key stakeholders (women SMEs in sunflower oil, women in sunflower business) and secondary stakeholder on the topics which are relevant to women access
to finance, core problem with its causes and effects, barriers, motivators, drivers of change
b) Facilitate primary and secondary stakeholder to develop the communication objectives and media format for women access to finance
c) Facilitate episodes work-planning for the communication strategy with emphasis on topics to be covered, journalists/radio stations to be used, who should be involved, when and how will the
activities be done (e.g. drama, live interviews, panel discussions etc)To facilitate production and airing of episodes with partners radio stations.

4.0 Methodology
The consultant is expected to propose his/her own approach and justification for the choice. The assignment is expected to start by the consultant to familiarize with the project documents, producing the inception plan for the assignment, and obtaining and integrating comments from SNV TAM project team.
It is advised that the consultant must first have an in-depth review of the project documents including governance of women access to finance from LGAs reports and then visit the project areas with project staff to familiarize with the physical environment in which the women SME groups operate. In view of this, the consultant is expected to propose a methodology to be used to carry out the assignment as described herein. It is important to note that the methodology adopted should be able to cater for the needs of the project and objectives outlined in this TOR. 

5.0 Expected deliverables
The deliverables for this assignment shall therefore be:
a) Media for development strategy which shall include the core problem, barriers to changes, drivers of change, media landscape, communication objective and media format,
b) Episodes created for media for development
c) Work plan with a proposed monitoring and Evaluation system
d) Airing of Media for development products

5.0 Competence required
The proposed consultant will have to meet the following requirements:
• Good educational background on media and communication, mass communication, journalism, and related academic disciplines
• Proven track record in conducting similar assignments
• Hand on experience with media and communication strategy development and implementation.
• Strong interpersonal skills and emotional intelligence
• Should be result oriented, creative, flexible and gender sensitive Excellent communication skills with good command of Kiswahili and English
• Excellent report writing skills 

6.0 Selection criteria for engagement  
Applicants are advised that proposals will be evaluated using the following criteria: (Please copy and paste the link below to see details on this criteria)

7.0 Applicants are requested to submit:
A: Technical proposal with the following details:
• Understanding of the assignment and its tasks,
• Methodology and approach to be used,
• Operational plan with clear timeline,
• CV of consultant that will implement the work
B: Past Performance
Applicants must prove that they have enough experience in assignments comparable with the work they are bidding for in terms of scope and complexity. Applicants must prove this experience using only and exactly three references for work they have done in the last five years.
Applicants must provide written proof for each of the references giving at least the following data:
– Name of the contracting company/donor, name of the person who managed the contract for the company/donor and e-mail and telephone numbers of the contact person who managed the
– Title of the project or contract or grant and / or the contract/grant number;
– Time and place of execution for the work done;
– Clear description of the services provided by the applicant (no more than one page); organisations/contractors worked with and assignment performed in the last 3 years.
C: Financial proposal (in TZS) broken out to provide at least the following details
• Consultancy fees (please note that under Tanzanian Law, withholding tax of 5% for national and 15% for international is deducted at source and paid direct to TRA.
• Transport and per diem costs,
• Communication and stationeries.
E: Mandatory Requirements – Copies of:
• Completed and filled Conflict of Interest Statement
• TIN certificate

How to Apply

All these are mandatory items whereby failure to provide any of them will result to disqualification of the whole bid. Please submit the EOI named “EOI – Media for Development for enhancing Women Access to Finance from LGAS – TAM Project” in the subject line and email to: no later than 1700 hrs on 25th November, 2019.

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